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Trustworthy, Transparent and Technology-First
The original online jeweler, Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We paved the way for easy online jewelry shopping, offering our customers high-quality diamonds, rings, necklaces, bracelets, earrings, wedding jewelry, and distinctive service.
Our heritage of excellence continues with uncomplicated jewelry buying experiences rooted in intelligent value, exceptional design, thoughtful collections, intuitive technology, and unparalleled customer care.
Every piece is assembled in our U.S. studios with responsibly sourced diamonds, quality gemstones and durable precious metals. We feature trusted diamond grading reports and jewelry detail sheets that inspire confidence in every purchase.
Shop with confidence from our interactive diamond viewing tools and price matching programs create with transparency and trust. We utilize the latest technologies to showcase every jewel we offer, making it effortless to browse our curated artisan designs.
As the leader in engagement rings, diamonds and beautiful fine jewelry, we're constantly innovating and developing new solutions to help you discover the perfect piece for every occasion. We strive to be your jeweler for life.
The Blue Nile Difference
Breathtaking Diamonds in Every View
Confidently shop thousands of conflict-free loose diamonds with high-quality 360° images, gemologist-level tools, and detailed diamond grading reports. Easily review diamonds and jewelry with crisp, interactive imaging for a more intelligent buying experience.
Smart Luxury Jewelry for Every Occasion
With premium gemstone sourcing, first class diamonds and meticulous craftsmanship in our U.S. studios, we offer uncompromising quality without the champagne markup. Shop smarter with our intuitive advanced sorting features, exceptional collections and inspired personalization tools.
24/7 Expert Advice and Support
With our legacy of excellence, you deserve to be next. For 25 years, our customers have been making the intelligent choice, enjoying peace of mind and personalized service and our customer experience. Available 24/7, our non-commissioned jewelry specialists offer expert guidance and knowledge whenever you need it.
Lifetime Guarantees, Secure Delivery and 30-Day Returns
Confidence comes with every order thanks to secure delivery, industry-leading Diamond Certification, unparalleled customer service, 30-day returns, and lifetime guarantees. Read our Blue Nile reviews to learn more about our customer-first philosophy.
Diamond Price-Match Service
Enjoy informed diamond shopping with our leading selection of responsibly sourced diamonds, high-quality photography and diamond price-match guarantee. We can typically match a competitor's offer if you find a diamond of comparable quality and characteristics that is lower in price than the one on our site. Simply call us at 1-888-565-7641 for a diamond and jewelry expert to review your inquiry.
Questions We Get Asked A Lot—and Love Answering
Can I customize my engagement ring?
Absolutely! You can create the perfect engagement ring for a unique expression of your love with our custom engagement ring builder. Choose the exact diamond, setting style, band details, metals, and engraving for the perfect ring. Many of our classic engagement ring settings can also be customized with specific center gemstones, diamonds, metals, and engraving.
Can you help me find a wedding band?
You will love our selection of beautiful wedding bands, and we can help you create a stunning wedding set—whether it’s a perfect match, a design that complements your engagement ring or the ultimate ring stack.
Do you sell fine jewelry?
In addition to our large engagement ring selection, we have a growing assortment of timeless jewelry styles to celebrate any occasion. Discover designs for every taste and style featuring diamonds, pearls or gemstones in your choice of platinum, gold or silver. Some of our bestsellers include brilliant diamond stud earrings, wear-forever tennis bracelets and diamond pavé-set eternity rings.
From everyday men’s jewelry to fashionable women’s designs, our fine jewelry collections are sure to impress. Shop earrings, necklaces, rings, bracelets, and more with artisan pieces for any occasion.
Does Blue Nile only sell jewelry online?
You can explore our wide collection of jewelry online or visit one of our local jewelry stores to see some of our most popular designs in person. We also offer one-on-one appointments in our virtual jewelry store to help you find the right selection.
How can I learn more about diamonds?
New to diamond buying or engagement ring shopping? Become an expert with our unbiased diamond and jewelry education guides. Additionally, our diamond and jewelry specialists are available 24/7 to answer all questions. We can help you compare diamonds, choose the perfect setting, find a matching wedding band, select fine jewelry for a milestone gift, find the right ring size —and so much more.
What are my shipping options?
We offer fast, secure shipping with every order. Have your purchase shipped to your chosen address or to our showrooms for easy pickup.
Can Blue Nile assist with my jewelry inquiries at any hour?
Yes, our non-commissioned diamond and jewelry experts are available 24/7 to assist with any questions you may have.
When was Blue Nile founded?
Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We have honored our continued commitment to revolutionizing jewelry buying with curated collections of hand-selected diamonds and expertly crafted jewelry, all with high-quality imagery and transparent online shopping tools for confident jewelry shopping.
Does Blue Nile have any physical stores?
Though we primarily offer our high-quality collections online, there are also multiple Blue Nile jewelry stores where you can see, touch and try on select pieces.
What is a virtual jewelry shopping appointment?
We offer virtual jewelry shopping appointments for additional at-home assistance in choosing your perfect piece. Meet at your convenience for close-up views of diamonds and jewelry to help with any questions regarding your selections.
Don't see your question answered here? Let us know how we can assist by emailing us or calling us at 1-888-565-7641. We’re here 24/7 and always ready to help.